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Customer Analytics

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021

Visualizing Customer Journey Using Sankey Diagram

Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, help

| 23 Dec 2020

How To Use Machine Learning In Predictive CLV Models (2 of 2)

In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning

| 22 Apr 2020

What is Cohort Analysis? And How it Helps to Retain Customers

What is Cohort Analysis? How does Cohort Analysis Help to Retain Customers? Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose sight

| 14 Feb 2020

Here’s Why Machine Learning Data Catalogs are Becoming Popular

Why Machine Learning Data Catalogs (MLDCs) are becoming popular In part one of this blog post we had discussed what data catalogs are, and why there is an increase in their use by enterprises over the last two years. In this second and final part of that post, we look at

| 07 Feb 2020

What Is Identity Resolution and How It Works

What Is Identity Resolution and How It Works More and more businesses online are veering around to the fact that if they have to remain competitive, the one thing that will keep them ahead of the pack is a complete understanding of their customers. A customer’s ide

| 15 Jan 2020

What is NLP Sentiment Analysis? And Increasing use of NLP in sentiment analytics

What is NLP Sentiment Analysis? How increasing the use of NLP in sentiment analytics? This post’s focus is NLP and its increasing use in what’s come to be known as NLP sentiment analytics. By now, it is obvious that humans and machines do not speak the same language. It

| 24 Dec 2019

How Identity Resolution Platform Plays Key Role in Modern-day Marketing

How Identity Resolution Plays Key Role in Modern-day Marketing – Know the Customer Without a doubt, the one mantra that all digital marketers today must follow is, “Know thy customer”. But that’s easier said than done. For example, if you are a marketer, ask yoursel

| 01 Aug 2019

Is RFM Model Relevant Even Today?

Why do I need RFM Model and Analysis? A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric. Developing a comprehensive and effect

| 24 May 2019