App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling
A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant’s kitchen. Know how data-driven decision-making is reshaping the restaurant industry. Bloomberg Gadfly columnist Shelly Banjo, who covers retail and con
Data is Most Important Item on Restaurants Menu Today Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants menu analytics increases revenue of restaurant indus
An enterprise may have deployed analytics to read the patterns within its data but sometimes, businesses fail to effectively operationalize analytics. This is as good as pouring money down the drain as adopting analytics is only a job half done; ask any data scientist a
Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical
