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What You Need to Know About Ecommerce Analytics Tools

Table Of Content Ecommerce Analytics: Understand What Customers are Looking for Benefits Of Ecommerce Analytics What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understan

| 04 Aug 2021

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniq

| 30 Jul 2021

5 Ways Retailers Can Use POS Analytics To Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of i

| 30 Jul 2021

Advantage For Financial Services Lies Only In Customer Satisfaction

Advantage For Financial Services Lies Only In Customer Satisfaction The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank. In today’s digital wo

| 30 Jul 2021

Dynamic Pricing – The Inevitable Future Of Traditional Retail

Table Of Content What Is Dynamic Pricing Why Should Traditional Retail Also Deploy Dynamic Pricing? How Can Retailers Implement Dynamic Pricing? Types Of Dynamic Pricing Strategies Dynamic Pricing – The Inevitable Future Of Traditional Retail What is the biggest threat

| 30 Jul 2021

Use Of STP Marketing (Segmentation, Targeting, Positioning) For B2C and B2B

Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only 

| 09 Jun 2021

Automatic Data Ingestion in Finance

Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finan

| 18 May 2021

5 Predictive Analytics Use Cases for Retail Industry

Top 5 Predictive Analytics Use Cases for Retail Industry Retail analytics is about using data to identify the factors that are impacting business outcomes. It also helps retailers evaluate strategies and understand why certain strategies are working or not. It can also he

| 15 Mar 2020

What Is STP ?The Importance of Customer Segmentation and STP Marketing

What Is STP? The Importance of Customer Segmentation and STP Marketing In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read i

| 27 Jan 2020