Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies

Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers

| 25 Feb 2022

How Customer Lifetime Value (CLV) is Important for Your Business

Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.

| 14 Feb 2022

Oyster Customer Data Platform

Introduction Of Oyster CDP (Customer Data Platform) Oyster is an artificial intelligence/machine learning-powered analytic customer data platform (CDP) and digital marketing analytics platform offered by Express Analytics that provides intelligent prescriptions that go b

| 02 Feb 2022

Your Guide in Selecting the Right CDP Software : Express Analytics

Your Guide in Selecting the Right CDP Software Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster, and more gran

| 04 Aug 2021

Why is Customer Personalization Important?

Why is Customer Personalization Important? What is customer personalization? How to achieve customer personalization? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly persona

| 02 Aug 2021

The Next Big Thing in Analytics is Embedded BI (business intelligence)

The Next Big Thing in Analytics is Embedded BI (embedded business intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation

| 02 Aug 2021

How to Select An Analytics Platform?

How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different fr

| 02 Aug 2021

Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads

Behavioral Rank in Lead Scoring helps get not More but Quality Leads How behavioral rank in lead scoring helps get not more but quality leads? At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and gr

| 02 Aug 2021