Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers
Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.
Your Guide in Selecting the Right CDP Software Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster, and more gran
Why is Customer Personalization Important? What is customer personalization? How to achieve customer personalization? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly persona
The Next Big Thing in Analytics is Embedded BI (embedded business intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation
How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different fr
Behavioral Rank in Lead Scoring helps get not More but Quality Leads How behavioral rank in lead scoring helps get not more but quality leads? At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and gr
Table Of Content What Is Marketing Analytics? Importance Of Marketing Analytics Problems That Can Be Solved With Marketing Analytics Components Of Marketing Analytics 5 Essential Criteria Without a doubt, data analytics has become a very important tool in every marketer’s ars