What is Predictive Modeling?
GuidePredictive Modeling refers to the use of algorithms to analyze data collected on previous events in order to
Customer Data Platform (CDP) and Benefits
GuideA customer data platform (CDP) is a “data unifying software”. Adding it on top of
What is Customer Segmentation
GuideCustomer Segmentation: The dividing of a market’s customers into subgroups in a way that optimizes