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Data leaders

New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

Customer Analytics

How To Create An Agile Personalized Customer Experience

Customer Analytics

CDP Best Practices To Enhance Customer Experiences

Analytics Solutions

What’s The Level Of Your Business’ Data Maturity?

Analytics Solutions

Data Processing: Steps, Types and More

Analytics Solutions

Data Preprocessing In Machine Learning

Vinay Dabhade

How Can Attribution Models Improve Your Online Marketing?

Marketing Analytics

The attribution model identifies how credit is assigned to touchpoints within the customer journey that

| 13 Oct 2021

How to Analyze And Predict The Behavior Of Consumers

Customer Analytics

The power of data analytics has enabled some businesses to predict consumer behavior by analyzing

| 10 Aug 2021

Conducting Social Media Sentiment Analysis: A Working Example

Analytics Solutions

Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment

| 24 May 2021

Automatic Data Ingestion in Finance

Finance

Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better,

| 18 May 2021

Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done

Customer Data Platform

Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Analytics dashboards have evolved

| 01 Apr 2021

A Comprehensive Guide To Predictive Analytics

Content Type

The goal of predictive analytics is to determine the future using several techniques and tools.

| 10 Mar 2021