How To Use Propensity Modeling To Predict Customer Behavior?
Marketing AnalyticsPropensity modeling is a statistical technique used to predict future events. Machine learning allows companies
Customer Segmentation Using RFM Analysis
Customer AnalyticsTo run a profitable business, you need to know your customers. For which, you need
Benefits Of Using Data Fabric
Analytics SolutionsA data fabric is a type of data architecture that allows for the integration of
What Is Named Entity Recognition (NER): Benefits, Use Cases, Algorithms
AI in MarketingNamed Entity Recognition (NER) is a field of computer science and natural language processing that
How To Increase RoI Using Marketing Mix Model (MMM)
Marketing AnalyticsWhat if you knew how to sell more for less? We can help you. Marketing
How To Grow Your Business Using A CDP
Customer Data PlatformConsider implementing a customer data platform for your business if you want to take it
All You Need To Know About Synthetic Data
MiscellaneousThe world of business today revolves around data. While collecting synthetic data can be time-consuming
How Customer Lifetime Value (CLV) is Important for Your Business
GeneralUnderstanding and knowing what your business needs means knowing your customer lifetime value. Knowing more
Customer Lifetime Value Analytics To Improve Customer Acquisition Of A Retail Chain
Case StudiesCustomer Lifetime Value (CLV) is a system of metrics used to determine how valuable a
