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How To Use Propensity Modeling To Predict Customer Behavior?

Marketing Analytics

Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies

| 04 Aug 2022

Customer Segmentation Using RFM Analysis

Customer Analytics

To run a profitable business, you need to know your customers. For which, you need

| 21 Jul 2022

Benefits Of Using Data Fabric

Analytics Solutions

A data fabric is a type of data architecture that allows for the integration of

| 07 Jul 2022

What Is Named Entity Recognition (NER): Benefits, Use Cases, Algorithms

AI in Marketing

Named Entity Recognition (NER) is a field of computer science and natural language processing that

| 01 Jul 2022

How To Increase RoI Using Marketing Mix Model (MMM)

Marketing Analytics

What if you knew how to sell more for less? We can help you. Marketing

| 24 Jun 2022

How To Grow Your Business Using A CDP

Customer Data Platform

Consider implementing a customer data platform for your business if you want to take it

| 13 Jun 2022

All You Need To Know About Synthetic Data


The world of business today revolves around data. While collecting synthetic data can be time-consuming

| 25 Mar 2022

How Customer Lifetime Value (CLV) is Important for Your Business


Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more

| 14 Feb 2022

Customer Lifetime Value Analytics To Improve Customer Acquisition Of A Retail Chain

Case Studies

Customer Lifetime Value (CLV) is a system of metrics used to determine how valuable a

| 01 Feb 2022