How To Increase RoI Using Marketing Mix Model (MMM)
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How To Grow Your Business Using A CDP
Customer Data PlatformConsider implementing a customer data platform for your business if you want to take it
All You Need To Know About Synthetic Data
MiscellaneousThe world of business today revolves around data. While collecting synthetic data can be time-consuming
How Customer Lifetime Value (CLV) is Important for Your Business
GeneralUnderstanding and knowing what your business needs means knowing your customer lifetime value. Knowing more
Customer Lifetime Value Analytics To Improve Customer Acquisition Of A Retail Chain
Case StudiesCustomer Lifetime Value (CLV) is a system of metrics used to determine how valuable a
What Is Marketing Mix Modeling (MMM) and How Does It Work?
Marketing AnalyticsMarketing Mix Modeling is a technique for estimating the effects of marketing variables on customer
Everything You Need To Know About XOps
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Role of Customer Data Platforms in A Post Third Party Cookie World
Customer Data PlatformThe world is marching towards an era where there shall beno more 3rd-party cookies. In
12 Proactive Strategies to Reduce Customer Churn Rate
Customer AnalyticsFor businesses, high churn rates and retaining customers are huge challenges. Churn can be reduced