Bridging the digital-physical divide, as easy as 1-2-3
Search data can be coupled to location intelligence to determine what drives store visits. These insights are immensely valuable in guiding budget allocation, store inventory management, store-associate deployment and even product development. These benefits span the gamut of marketing, operations, supply-chain and merchandising.
See how a leading American department store chain used Express Analytics’ technologies to map the shopper journey from online to in-store.
Personalized in-store experience drives greater customer satisfaction & sales
Redefine the in-store customer experience with POS analytics
Shopper journeys from online to in-store hold insights on product, brand and pricing preferences.
Bridge the digital-physical divide
Use the digital footprints of the shopper to deliver personalized in-store customer experiences with best-in-class technologies from Express Analytics .
Customer data platform
Unify first party data from multiple sources, online & in-store, to create single view of customer.
Voice of customer analytics
Analyze customer feedback from online channels to guide in-store operations.
Use online activity and footfall data to forecast demand and features selection.
Point of sale data analytics
Enable personalized offers and data collection from point of sale interactions.
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Advances in clienteling retail technology help merchants personalize customer interactions to deliver a seamless digital-physical experience and improve store performance.